Growing Leaders, Growing Companies, Episode #21: Create a Laser-Sharp Focus for Your Sales and Marketing Efforts
Do you know what makes you stand out against your competition? Do you have a clear picture of your ideal customer? And maybe most importantly, …
Create a More Compelling Advantage Through the Power of Storytelling
When you’re creating your marketing strategy within the Entrepreneurial Operating System, you’ll develop your 3 uniques™ – the three things that make you different and …
Why Your Deals Are Running out of Fuel Before the Finish Line
In 1986, French racing driver Alain Prost tried to race the German Grand Prix without any fuel. Okay, that’s not exactly true. Actually, Prost’s car …
Kevin McArdle Featured in C-Level Magazine
Is your company losing business to competitors who offer less value? Are you experiencing downward price pressure? In this interview with C-Level Magazine, Kevin McArdle …
How to Ensure This Year Is a Total Waste of Time, Energy and Money
Are you experiencing any of these symptoms? (And are they driving you crazy?) You’re in a constant state of overwhelm. You know that you (or …
4 Beliefs That Are Hurting Your Marketing Results
If your marketing initiatives aren’t producing the results you’d hoped for this year, take a look at the following list of beliefs that might be …
If You’re Not Doing This, You’re Stealing from Your Future
In today’s fast-paced markets, the companies who excel are the ones who invest in innovation—and the education that sets the stage for rapid advancement. Where …
Are You Building an “Us” and “Them” Environment?
Although I try to avoid it at all costs, sometimes a consulting engagement can divide teams into "them" (the client) and "us" (the consultants). This …
Why Your Marketing Is Probably Focused on the Wrong Things
A research report from Forrester Research recently reported that, for the last 10 years, B2B marketing expenditures have increased faster than revenue growth. In other …
Don’t Go into Your Next Sales Conversation Without the Answers to These Four Questions
In my last post, I discussed how many sales professionals’ research misses the mark by focusing too strongly on individual characteristics, rather than the business …
