Are You Struggling to Stand Out?

Are you stuck?
In this competitive business environment, you may feel like it’s tough to stay alive, let alone grow. If so, you’re not alone.

After working with hundreds of business owners, CEOs and executives across over 40 different industries, we began to recognize a group of common frustrations about their organizations, some of which may sound familiar to you:

Growth has stalled: Sales aren’t growing fast enough—or aren’t growing at all.

Leads are thin: You can’t seem to get enough qualified new customers in the door.

Times are tight: The customers you do have only want to talk about price.

Your competition is tough: The other players in your marketplace are doing whatever it takes to capture business, including slashing prices.

There Is a Better Way

Growing in today’s challenging marketplace starts by understanding—and establishing—your competitive advantage. In other words, what sets you apart from your competition?

When your prospects struggle to tell the difference between you and your competitors, your survival is threatened. Your marketing and your sales strategies need to establish your company as the clear choice for your customers, in ways that matter to them, not you.

We’ll show you a proven system to create the customer conversations that differentiate you from your competition, then we’ll help you integrate these strategies throughout your sales and marketing processes to create the advantage you need to dominate your marketplace.

You’ll discover how to communicate a unique, believable and powerful message that will inspire your prospective customers to make a change. You’ll give your customers all the motivation they need to choose you over your competition, without using price as a weapon.

We’ll show you how to:

  • Get your customers’ attention by developing messages that set you apart—in ways that matter to them.
  • Create more opportunities by developing materials that create action, not just interest.
  • Close more deals by showing your customers the bottom line benefits that you bring to each and every deal.

Start Moving Forward—Now

Get in touch with us to discuss the challenges you’re facing in your business. We’ll show you how to transform your sales and marketing strategies in this new economy and set your business on the path to growth. Book a complimentary 90 minute strategy session and we’ll show you how.

Simply call us at (866) 210-6434 or email our founder directly at We’ll get in touch to schedule a convenient time to talk.

Meet the Founder

Kevin McArdle

Kevin McArdle is a veteran entrepreneur with more than 30 years of domestic and international business experience. Over his career, he’s specialized in drawing growth-oriented people into collaborative environments to create transformative change and financial success.

As the founder of three successful companies, Kevin has first-hand knowledge of what works in the business world—and what doesn’t. Success in today’s competitive business environment, he believes, lies in creating momentum. Kevin works primarily with mid-size organizations to help them align the individual components of their businesses, focus their energy in a single direction and move forward boldly.

Kevin has also spent a significant portion of his career showing companies how to position themselves ahead of their competition, even when they aren’t the lowest-priced provider in the marketplace. After helping hundreds of emerging, mid-market and Fortune 500 companies build market share and grow revenues, Kevin has earned a reputation as a thought-leader in value-based sales and marketing strategies.

An internationally-renowned speaker, Kevin has also entertained and inspired audiences of tens of thousands of people in the United States, Netherlands, Italy, Belgium, Puerto Rico, and Canada.

His past clients include:
McArdle Business Advisors Client List

  • Be The Match: The National Marrow Donor Program
  • Community Involvement Programs

Kevin’s client list also includes corporations such as:

  • Ameritech
  • Analysts International Corporation
  • Caterpillar, Inc.
  • Del Web Corporation
  • Delta Faucet
  • Embassy Suites Hotels
  • Farm Bureau Financial Services
  • GSK (GlaxoSmithKline)
  • Honda Motor Company
  • Marriott Corporation
  • Medtronic, Inc.
  • Merck
  • Microsoft
  • Nortech Systems
  • Nilfisk
  • Sanofi Diagnostics Pasteur
  • Sulzer
  • Taylor Corporation

Kevin remains passionate about working in the field with CEOs, executives and leaders to help them move their companies forward.

If you’d like to discuss how McArdle Business Advisors can help you create the customer conversations that close more deals, book a complimentary 90-Minute Strategy Session today. To schedule your session, call 866-210-6434 or email Kevin directly at

What Our Clients Are Saying About McArdle Business Advisors

“You have made an incredible contribution to our sales team by providing us with practical tools to move our people to higher levels of performance. The results are already being realized.
—Ken Golder, Executive Vice President, Embassy Suites Hotels

“Following Mr. McArdle’s 3-day sales seminar, our sales people became true sales professionals. He armed them with the tools they were missing; the transformation has been amazing. Greater sales results are showing already.
—Jack McQuellon, President; North America Operations, Caterpillar, Inc.

I'm a believer!

“The Value-Based Selling System is truly a unique tool for salespeople. During the training I spent a lot of time thinking that I cannot wait to apply this approach. I hope the competition doesn’t figure this one out. I have never been shown, read, or heard of anything quite like it – powerful stuff!”
—Lon Anderson, Regional Vice President of Sales, Taylor Corporation

“Kevin McArdle is one of those unique characters. He is much more than a presenter of information, he is a motivator, a thought leader, a teacher and true professional who enlightens and most importantly, Kevin is thorough. His strategies work.
—Jerry Bangston, Executive Vice President, Honda Motor Corporation

“You genuinely motivated and challenged this lively group. I believe your presentation has set a new standard for our educational sessions.
—James Appelby, Vice President of Sales, GlaxoSmithKline

“Your program was both thought-provoking and inspirational. At the end of the session, several members of the audience commented on the quality of the program and that it had been the best training they had ever attended. Your style and delivery are certainly what made the session such a huge success. I especially appreciated your professionalism and attention to detail from beginning to end in coordinating the event. I will recommend you to all of my colleagues.”
—Carla Hirte, Regional Sales Director, Analysts International Corporation

“This year’s annual sales meeting was rated as one of our most successful endeavors ever. Your presentation as our keynote speaker contributed greatly to that outcome. The comments received were extremely complimentary with regards to the content and manner of your presentation.”
—Frank Marshall, Vice President of Sales & Marketing, Amerinet

“It was a pleasure to attend your training class last week! I had heard many great things about the training prior to attending. However, despite those comments I couldn’t have been prepared for what I would take away from your process. I returned to my business with a sense of empowerment that hasn’t existed in some time. I have prided myself throughout my career as a relationship salesperson, and your system compliments that perfectly.”
—Chad Hartman, Strategic Account Manager, Curtis1000

“Kevin is a fantastic speaker. He shared specific techniques and templates, not just general rah-rah stuff, throughout the week. I reached out to him on a specific prospecting issue. He called back and offered helpful advice and techniques to help resolve the issue – a terrific resource. This is the type of training that will make a positive impact on my success and 20 year sales career.”
—Amy Polder, Strategic Account Manager, IGH Solutions

“Kevin is a powerful, interesting and captivating speaker.”
—Jack Sell, Program Chair, Vistage International

“This is a whole new approach to the typical sales seminars I’ve attended in the past, and I’m sure many will tell you the same thing. I thought it was eye opening, and made me feel the way I sold in the past was in the Stone Age. Kevin has enhanced my selling approach through the approach and tools he offered. This is a great way to get noticed as being different and better than the competition.”
—Norm Schaefer, Strategic Account Manager, Curtis1000

“The session was outstanding. Kevin is an incredible presenter. The pace was good and he did an exceptional job of engaging the participants. You had to stay on your toes in there. It was so unique that I have nothing to compare it to. His material and handouts were very well thought out and he did a good job of pulling it all together with everyday case studies and examples. The Value-Based Selling process is so different from what most of us have been trained to do. I’m a believer! I want to thank you for bringing this type of program to the sales force; it is a key factor that will separate us from the rest of the pack.
—Mike Pingalore, Regional Vice President of Sales, Taylor Corporation