Create a More Compelling Advantage Through the Power of Storytelling
When you’re creating your marketing strategy within the Entrepreneurial Operating System, you’ll develop your 3 uniques™ – the three things that make you different and help you stand out in contrast to your competition.
One of the most compelling ways you can share those 3 uniques is by leveraging the power of storytelling within your marketing messages. In this presentation to the CEO group, Allied Executives, I’ll show you how to create a company story that connects with your prospects by making them the hero of your story, not your company.
You can do what most businesses do – or you can create messaging that sets you apart in the ways that matter. Watch the video and I’ll show you how to share your story in a relevant and compelling way by presenting your uniques in a way that’s meaningful to your prospects: