How to Communicate Your Vision More Effectively Throughout Your Organization

Does your organization have a clear strategic direction?

So many issues in day-to-day business operations come down to one critical item: communication.

Most of us know this to be true, but I still see many organizations struggling with the execution of this important concept.

I’ve talked previously about the importance of creating a clear vision for your organization.

However, none of what you dream up matters—unless you communicate it clearly to your team. Additionally, sharing it once isn’t enough. You need to keep everybody focused on your vision by constantly communicating it and keeping the milestones that will actualize that vision in front of everyone.

What’s the best way to do this? I believe it comes down to face-to-face communication. Despite today’s anytime-and-anywhere communication technologies, I strongly believe that in-person communications remain one of the most effective ways to give and receive information in the business world.

In large companies, face-to-face communicationis often difficult, except maybe at the team level. Information has to go through multiple layers of bureaucracy. That slows down the entire process and often leads to both miscommunications and misunderstandings.

Small businesses have it easier in this respect. Leaders can be more easily addressed. All-hands meetings feel more realistic.

At the team level, I recommend conducting Level 10 meetings weekly to keep each individual team member on track for their quarterly Rocks.

On the organizational level—no matter the size of your business—I recommend what I call a quarterly Same Page Meeting. This is an all-hands meeting with a very simple agenda that covers:

  1. Where the organization has been.
  2. Where it is today.
  3. Where it’s going in the next quarter and the coming year.

This gives everybody the opportunity to understand the progress they’ve made. It also aligns everyone’s priorities for the next quarter, which is just about as far ahead as each team member needs to be thinking during their day-to-day work. It also keeps your entire organization focused, ensuring that your team members continue rowing in the same direction until your next Same-Page Meeting.

By engaging in this type of face-to-face communication, you’ll begin to create tremendous momentum in your organization.

If thinking about your business in specific time frames—weekly, quarterly, yearly—interests you, I invite you to discover more about how these timeframes can help you manage your business more effectively. Listen to the Growing Leaders, Growing Companies Podcast, Episode #2: "Four Timeframes to Help You Accomplish More with Less Effort."

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