Leveraging the Power of the Collective

Add urgency to your customers' problems

In the course of 30+ years in business, working with hundreds of clients and companies, I’ve noticed four traits that separate successful people from the rest. The people who excel in their pursuits:
1) Dedicate themselves to learning new strategies, fresh perspectives and best practices.
2) Developing their skills through formal training.
3) Cultivate their strategic relationships as a habit.
4) Surround themselves with other successful people.

Many people overlook that fourth trait, but I believe that’s a mistake. Our success in life and in business is directly related to the people we surround ourselves with. Motivational speaker Jim Rohn once said that we are the average of the five people who we spend time with. (Try it by mentally assessing your closest 5 friends and their incomes. I think you’ll find it comes pretty close to yours.)

If you want to raise your level, start surrounding yourself with successful people and adding value to their lives, just as you would in any relationship.

Mastermind groups are one of the most powerful ways to execute this strategy.

Famous businessmen like Andrew Carnegie, Henry Ford, Jeff Bezos of Amazon, Richard Branson of Virgin Brands, and Sam Walton of Wal-Mart have been using masterminds for decades to build the most successful ventures in history. In Think and Grow Rich, Napoleon Hill pointed to the power of peer groups as the most essential part of becoming successful, and staying successful.

The format of masterminds varies from group to group, but the overall principle is the same. By joining a mastermind, you’ll get the professional insights and unique perspective you simply won’t find anywhere else.

If you want to talk more about joining a mastermind in your area, don’t hesitate to reach out to me. I do think it’s one of the most powerful ways to advance your business quickly, and I’d be happy to help you find the group that’s right for you: kmcardle@McArdleBusinessAdvisors.com.

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